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Twitter’s audience is exploding. Now if only they could get people to stick around.
Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, according to new data released by Nielsen Online. In other words, Twitter currently has just a 40 percent retention rate, up from just 30 percent in previous months–indicating an “I don’t get it factor” among new users that is reminiscent of the similarly-over hyped Second Life from a few years ago.
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