Twitter Tests Self-Serve Platform With Advertisers
'Our goal is scale,' says company
Since launching its Promoted Tweets offering last year, Twitter has referenced plans for a self-serve product to further boost advertising efforts. It seems its moment has finally arrived.
The company said it started testing the self-service platform last month with fewer than 20 advertisers. With the new product, they can set up and run their own promoted products campaigns and pay with a credit card, Twitter said.
“Our goal for this year and next year is all about scale,” Twitter’s chief revenue officer Adam Bain said at Business Insider’s Ignition conference Wednesday.
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