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Twitter users @staci281, @Hacksaw and @RohammedAli are, respectively, an honors student, a chef and a third-grade teacher, but they have one thing in common: They all proudly ride Harley-Davidsons—and they want you to know it.
These motorheads are just a few of the real-life people behind “E Pluribus Unum”—Latin for “out of many, one”—a new campaign that the 109-year-old motorcycle brand hopes will turn into a social media phenom and build sales during a time when recession-spooked consumers may be inclined to put off buying that fantasy bike.
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