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Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels.
According to The Wall Street Journal account, viewership of live television dropped 4 percent last quarter, while video streaming through sites like Netflix, Hulu Plus and Amazon Instant Video jumped 60 percent.
In what Nielsen describes as the "appification of TV," more than 2.2 million customers have ditched their cable or satellite providers in favor of digital video.
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