Turner, GM Craft Branded Microseries

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Turner is revving up another branded microseries initiative, signing General Motors as the sponsor of a five-part strip bowing Jan. 28.

Each two-minute GM installment will run within a standalone pod during premiere episodes of TBS’ original comedy series, House of Payne (Weds., 8 p.m.).

The deal, which was hashed out in last year’s upfront, presents GM with an opportunity to give viewers a closer look at the 2009 Chevy Traverse, a four-door crossover SUV that starts at $31,255.

Designed to appeal to House of Payne’s core African-American audience, the My Manny microseries stars ER’s Sharif Atkins and Elise Neal (Hustle & Flow).

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