Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TurboTax is taking over NBC’s prime time on Sunday Jan. 30. The tax software provider has a unique branded content deal and a multiplatform ad campaign running on NBC Universal channels.
The campaign, first reported in The New York Times, launches with a branded microseries that will run in commercial pods throughout NBC’s airing of the theatrical film National Treasure, from 8 p.m. to 11 p.m.
Dubbed “All Star Celebrity Treasure Hunt,” the microseries shows three teams that scour Los Angeles in search of clues to identify all the tax deductions and credits they’re entitled to.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in