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LOS ANGELES Publicis in Dallas has landed creative duties for lawn and landscaping company TruGreen following a review. Publicis Groupe sibling Optimedia in Dallas takes on planning and buying chores.
Kelley & Associates, Cordova, Tenn., the incumbent, could not be immediately reached for comment.
Last October, Publicis won TruGreen sibling company Terminix’s $30 million duties.
Rick Rogers, Publicis svp and group director, said that agency proposed “a new approach to change their business by adding definition to their products, adding media channels and using new marketing models between the field and headquarters.”
Mark
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