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TroneAtlanta has won two accounts, boosting billings by $10 million, according to agency chairman Lee Trone.
Place Properties se-lected the Atlanta shop over crosstown rivals Cole Henderson Drake, Wages Design and The Morrison Agency. Med-Assets, a healthcarepurchasing organization, chose Trone over a handful of undisclosed contenders. TroneAtlanta is the first agency for both clients.
“We’re excited about these because both wins prove that clients aren’t hiring people to ‘do advertising’ or ‘create a brochure,’ ” said agency president Jackson Houk.
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