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Seeking to buttress both its Internet marketing capabilities and personnel roster, Trone Advertising has created a new online specialty company and signed a pair of creative veterans to a unique freelance contract.
The Greensboro, N.C., agency will merge its interactive department with WebClay Corp., an e-commerce company it acquired in April, to create a new autonomous division called Symetri. The unit will service the new media needs of current and future Trone clients.
Ron Jones, who joined Trone from MCI, where he headed an online division, and who has been leading the development of Trone’s e-commerce presence, has been named president of Symetri.
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