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NEW YORK TripAdvisor is considering two agencies for its estimated $5-10 million ad account following final presentations last month, according to Pile and Co., the consultancy conducting the review.
TripAdvisor is continuing conversations with Interpublic Group’s Mullen in Wenham, Mass., and independent Connelly Partners in Boston.
The client is seeking a shop to craft its first concerted branding campaign. The company’s search engine helps consumers research their travel plans via the Web, giving them direct access to major online suppliers such as Expedia, Travelocity, Orbitz, Hotels.com
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