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Three Florida agencies are among the contenders vying for the estimated $11 million global advertising account of Cunard Line.
Bates USA in New York recently resigned the account.
Sources said the luxury cruise line has contacted five shops: Ryder & Schild and Crispin Porter & Bogusky, both in Miami; Paradigm Communications in Tampa, Fla.; and M&C Saatchi and Black Ink (the business-to-business unit of Wells BDDP), both New York. Peter Bates, Cunard’s executive vice president of sales and marketing, confirmed the review.
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