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A group of Honda dealers in New York, New Jersey and Connecticut that plans to expand its marketing efforts next year has hired a new agency to lead the charge.
Publicis Kaplan Thaler will be the lead creative shop on the assignment, with annual media spending projected at $40 million. Sister shop MediaVest will handle media planning and buying. Both are units of Publicis Groupe.
The hire comes after a review in which there were two other finalists that could not be ascertained.
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