Tribeca Film Festival Chief Could See Cannes Ad and Film Galas Coming Together

As branding and entertainment worlds collide

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CANNES, France—The Tribeca Film Festival is increasingly a player in the advertising community, accented by its presence here at Cannes Lions, where we caught up with Tribeca Enterprises CEO Andrew Essex.

Essex took that executive post in January, about six months after leaving Droga5, where he had been the founding CEO since 2006. If anyone would have a good take on the convergence of art and ads, Essex (pictured) would seem to fit the bill. Among other topics, he explained how he thinks that the Cannes Film Festival and Cannes Lions are almost becoming one and the same. 

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