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NEW YORK Tribal DDB worldwide CEO Paul Gunning (pictured) is taking over from U.S. CEO and global CMO Liz Ross, who is leaving the company.
Gunning and Ross said the decision to part was “mutual” and stemmed from Gunning’s desire to have a more operationally focused leader in the U.S. dedicated to getting Tribal’s four offices working more closely together and finding ways to streamline the unit’s relationship with DDB.
“These are crazy times we’re living in.
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