Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ready for Star Trek: The Sneaker? Discount footwear retailer Payless ShoeSource is launching a broad line of Star Trek-inspired Airwalks at 4,000 stores this fall, via a global licensing deal with CBS Consumer Products.
The sneakers will sell for around $50, at the retailer, which is known for its $15 footwear and buy-one-get-one bargains. The shoes, designed by jeffstaple (aka Jeff Ng), will be styled after the colors and designs of Starfleet crew uniforms.
Airwalk, which had its peak in the early ’90s, has technically become a Payless house brand through a series of acquisitions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in