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NEW YORK Travel search engine Kayak has selected three finalists to compete for creative and media duties on its ad account. The client projects future media spending at $40-60 million.
Kayak chief marketing officer Robert Birge identified the contenders as Omnicom Group units Goodby, Silverstein & Partners in San Francisco and 180 in Santa Monica, Calif., and Publicis Groupe’s Saatchi & Saatchi in New York.
Client executives will brief the shops next week and final presentations are scheduled for mid-July at Kayak’s headquarters in Norwalk, Conn.,
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