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As most top industries cut their ad budgets in 2008, the travel and hospitality industry saw its ad spend increase 4 percent, according to an analysis by the Nielsen Co. All told, the industry spent $3.9 billion in total advertising across 16 media last year.
“In a year where ad spending declined across the board, it’s refreshing to see travel and hospitality companies were expanding their reach to consumers,” said Annie Touliatos, vp, sales development at Monitor-Plus, Nielsen’s ad tracking service.
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