Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Transitions Optical has confirmed launching a review of global creative duties on its advertising account and is using Boston consultancy Pile + Co. to manage the process.
The account includes both traditional and digital work, according to a request for proposals from Transitions, a leading manufacturer of photochromic lenses that darken on exposure to ultraviolet rays.
In addition, the winning agency “must demonstrate that it can work well and collaborate with a client’s other agency partners such as [its] media planning and buying firm as well as regional agency partners and instances where the agency is not the lead,” the RFP states.
Account revenue could not be ascertained, but sources estimated global major media spending at $60 million annually.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in