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Unless you have been sleeping on a pile of stolen gold deep inside a dwarf's cave, it is unlikely you will be unfamiliar with the major release of the week, Peter Jackson's The Hobbit: An Unexpected Journey, part one of the trilogy and all that entails in your cultural life for the next half decade. The marketing push behind the technology has been a relentless disaster, and every day Jackson must get down on his bleeding knees to thank God for Martin Freeman.
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