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LOS ANGELES Mitsubishi Motors North America said it has awarded creative duties on its $185 million account to independent shop Traffic here.
The other finalists, per sources, were Omnicom’s DDB/LA, Venice, Calif., and independents Ignited in El Segundo, Calif., and WongDoody, which pitched from its Seattle and Culver City, Calif., offices.
Dan Kuhnert, Mitsubishi evp, sales and marketing, said in a statement that all agency finalists “demonstrated insight into the Mitsubishi brand, and had great ideas. However Traffic presents a keen understanding of how to leverage the strengths of our brand and the ‘importance of now’ which is extremely relevant in today’s auto industry.”
Traffic is backed by the Cimarron Group.
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