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NEW YORK Tracfone Wireless has put its media account into review, per sources. The incumbent is Aegis Group’s Carat, which is expected to defend.
The client spent $16 million on ads last year, per Nielsen Monitor-Plus, down from an estimated $30 million the previous year.
Carat won the account in mid-2006 after a review, and it was unclear why the account was going into review again now. The shop referred questions about the review to the client.
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