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Expanding its executive management team, TRA (True ROI Accountability for Media) announced Thursday (Oct. 29) the appointment of Bob Meyers to the newly created position of president and chief operating officer. For the past six months, Meyers was a member of TRA’s advisory board. He was most recently president of media and executive vp of Playboy Enterprises.
In his new post, Meyers will focus on growing TRA’s relationships with broadcast and cable networks. He rounds out an executive team that includes Mark Lieberman, chairman and CEO; and Bill Harvey, vice chairman and chief research officer.
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