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In a third round of funding for TRA, Intel Capital has kicked in $10 million to the research firm. TRA, which positions itself as an alternative to traditional ratings by linking TV set-top-box audience data to product-purchase data, plans to use the funding for “market expansion, continued technology innovation, data acquisition and hiring additional key personnel,” the company said Wednesday (May 26) in a press release.
Intel joins existing investors Arbitron and WPP.
“We welcome the support from one of the world’s leading technology companies in Intel,” said Mark Lieberman, chairman and CEO of TRA.
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