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-Toyota is hoping its second national sponsorship of Jerry Seinfeld Live, a six-week comedy tour kicking off in May, will help sell its Corolla and Celica models to young, mostly married audiences while giving its image a nice rub by association with the popular comedian.
As the sole event sponsor, Toyota gets mentions in onair NBC promotional spots that begin later this month and identifications in local newspaper and radio ads. The company’s 1ogo will be displayed on signage inside the comedy halls and on posters and NBC preview guides handed to audiences on the 15-city tour.
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