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LOS ANGELES Omnicom Group’s DDB network said it has won creative chores on Tourism Australia’s three-year, $170 million global ad account.
DDB in Venice, Calif., takes on lead-agency status for the North American piece of the business, per Nick Bishop, the shop’s president and CEO.
Media duties are still in play, with the incumbent, Aegis Group’s Carat, and Havas’ MPG battling it out, sources said.
DDB’s victory follows a review that came down to DDB and Publicis Groupe’s Saatchi & Saatchi.
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