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In a bid to increase distribution and create an integrated out-of-home advertising network in bars, restaurants and retail locations, TouchTunes announced Friday (Aug. 15) it acquired Barfly Interactive. The deal will combine TouchTunes’ digital jukeboxes in 35,000 locations with Barfly’s 150 TV screens.
While TouchTunes offers advertisers full motion video on its digital jukebox, entertainment and gaming kiosk, Barfly offers advertisers the ability to run their messages wrapped around the bottom and right of live TV programming.
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