Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Leveraging its fashion and retail expertise, independent Toth Brand Imaging said it has added specialty apparel chain New York & Co. for marketing chores.
The retailer previously handled such efforts itself, and Toth will collaborate with the client’s in-house team on upcoming campaigns. New York & Co. spent $2.5 million on ads last year and about $800,000 through the first five months of 2008, per Nielsen Monitor-Plus.
The Cambridge, Mass.-based shop’s first work for New York & Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in