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LOS ANGELES-The worldwide leader in laptop sales has launched a review for its estimated $30 million account.
Toshiba America’s computer systems division has sent questionnaires to 25 large and midsized shops nationwide, according to sources. Incumbent Bozell Worldwide, Irvine, Calif., was invited to defend but declined.
“We’ve decided not to pursue the their business due to their lack of desire to forge the kind of partnership we have with all our other clients, and our inability to sell through the kind of breakthrough work the Toshiba brand deserves,” said Jim Harrington, general manager of the Irvine agency.
Bonnie Poe, director of marketing for Irvine-based Toshiba, confirmed the review, but declined to comment further.
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