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Independent media agency KSL has landed the media assignment for the Toshiba laptop and TV set business in the U.S., the agency has confirmed.
Spending on that assignment is estimated at $50 million, per sources, although neither Toshiba nor the agency would confirm that figure.
The incumbent on Toshiba was WPP’s MEC, which handled the account out of its Irvine, Calif. office, where Toshiba (based in Japan) has U.S. offices.
MEC did not defend, and it was unclear what other shops participated in the review.
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