Topp Telecom Rings Up B-R

Topp Telecom, a relative unknown in the wireless telecommunications field, has enlisted Bernstein-Rein to introduce its Tracfone to a wider audience.

Tracfone, a pre-paid cellular phone service, has as much or more coverage than most of the larger cellular companies, but awareness is not as high for the Miami-based company as for competitors, said John Nohe, B-R’s senior vice president of strategic development.

Billings for the account were not disclosed, but sources indicated it could be as high as $25 million.

“There’s a big job to do to simply build awareness with the right positioning,” Nohe said.