Top Web Publishers Pledge Bigger Ads

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Faced with a deepening recession and declining display ad rates, some of the top Web publishers are countering with a new offer: bigger ads.
 
The New York Times, Wall Street Journal, ESPN and more than a dozen other of the Web’s most-trafficked sites that belong to the Online Publishers Association have agreed to run three new ad units that they hope will lure brand advertising dollars.

The new units are:

• The fixed panel, a 336-by-860-pixel banner that is wider than the standard skyscraper and follows users as they scroll down the page.

• The XXL box, a 468-by-648-pixel unit that can expand with video.

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