Top-flight creative shops add below-the-line services By Alison Fahe

NEW YORK As larger advertising agencies rethink how to provide integrated marketing services to clients, some midsize, creative-focused shops...

Ammirati & Puris, for instance, this summer is bringing in a high-level, veteran direct response agency executive to head its fledgling direct marketing unit.
Robert Solomon, former head of FCB Direct West, will join Ammirati & Puris Aug. 1 as executive vp/ managing director of the Direct Marketing Group.
“I think there’s tremendous opportunities for combining direct marketing with creative excellence,” said Martin Puris, Ammirati’s president/ceo.
By housing such capabilities inhouse, shops can avoid the “turf wars” larger advertising agencies like Young & Rubicam experienced when its separate profit centers– each responsible for a different discipline– competed for clients’ billings.
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