Top Designer Calls Controversial HuffPo Contest Unethical

President of American Institute of Graphic Arts weighs in

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The entry period for the Huffington Post Politics Icon Competition may have ended, but the backlash from the design community is still going strong.

After Monday’s onslaught of angry comments from readers who accused the Huffington Post of asking for “spec work”—that is, work without compensation—the site issued a statement claiming that the competition was “lighthearted” and “was in no way an attempt to solicit unpaid design services.”

But in an email to Adweek, the national president of the American Institute of Graphic Arts said he sees things differently. 

“By attempting to generate a logo through an online design competition in which designers were not compensated fairly for their work, the Huffington Post clearly acted unethically,” wrote Doug Powell, who is also the co-founder and creative director of Schwartz Powell, a Minneapolis-based graphic design firm.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in