Top 10 Commercials of the Week

In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

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This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to eBay's perfectly pitched point about the hazards of gifting ponies, retailers and other marketers are starting to bring the magic of the season to the small screen. 

Many of the hundreds of TV commercials that air each day are just blips on the radar, having little impact on the psyche of the American consumer, who is constantly bombarded by advertising messages.

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