Together RX Launches Marketing Blitz | Adweek Together RX Launches Marketing Blitz | Adweek
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Together RX Launches Marketing Blitz

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NEW YORK Together Rx Access, a group of leading pharmaceutical companies that in January launched a card that offers savings of up to 40 percent on more than 275 brand-name prescription products for eligible consumers, has unveiled a national ad campaign to generate awareness and build enrollment.

The ad effort is dubbed "Profiles," and it was crafted by Cambridge BioMarketing Group in Cambridge, Mass. The work focuses on true stories of "uninsured Americans . . . confronting the real issues of living without prescription coverage."

The campaign includes TV in English and Spanish on 12 cable networks, radio scheduled to air in June and August in 34 markets, outdoor, Internet and posters and brochures to be distributed at check-cashing facilities and medical clinics at approximately 900 locations in New York, Los Angeles and Chicago.

Together Rx Access in Alexandria, Va., includes Abbott, AstraZeneca, Bristol-Myers Squibb, GlaxoSmithKline, Johnson & Johnson, Novartis, Pfizer, Sanofi-Aventis Group, Takeda and TAP Pharmaceutical Products

To qualify for the Together Rx Access card, applicants must not be eligible for Medicare, have no public or private prescription drug coverage, have incomes of up to $30,000 for a single person or $60,000 for a family of four (income eligibility is adjusted for family size) and be a legal U.S. resident, per the organization. Information is available online at TogetherRxAccess.com.

—Brandweek staff report