New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners.
Grantham joined Goodby in 1996 and has held a series of account leadership roles on brands such as Adobe, Hewlett-Packard, Yahoo, Quaker Oats, Saturn and Chevrolet. He also ran the agency's Detroit office as managing director when Goodby was lead agency on Chevy. Most recently, he was an associate partner and director of new business development.
His business development experience is key to his new job, as DDB aims to rebound from the loss of major West Coast account Wells Fargo in the spring. That loss (to BBDO) triggered the closing of a service office in Los Angeles.
As CEO, Grantham will be based in San Francisco, an office of about 110 staffers. The top accounts are Clorox and ConAgra Foods.
In making the hire, DDB North American president Mark O'Brien cited Grantham's brand experience, people skills and "respect for creativity." His former boss, Jeff Goodby, added that Grantham "approaches life with a sense of humor that allows him to focus, but he quickly adjusts with resilience if things don’t go exactly as planned."
Grantham fills the role that Mike Harris vacated in June when he left to take a new job in the Los Angeles area. Harris had led DDB California for two years.