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Rishad Tobaccowala is shifting from running Publicis Groupe’s innovations unit Denuo to a broader role across VivaKi.
Tobaccowala founded Denuo as a futures consultancy within Publicis in February 2006. The 25-person unit, which focuses on areas like social media, gaming and digital retail, is being aligned with Digitas and Razorfish. Denuo execs will report to Digitas CEO Laura Lang.
Tobaccowala will work across VivaKi’s units that include Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia. He described the change as an effort to bring both Denuo and himself to more clients.
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