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NEW YORK Online entertainment news destination TMZ has expanded into the wireless sector, joining a growing list of media companies taking a 360-degree approach via television, online and mobile channels.
TMZ (a joint venture between Warner Bros. Television Group’s Telepictures Productions and AOL) has partnered with Quattro Wireless to build an ad-supported mobile Web site.
The TMZ mobile site will offer the same features found on the main TMZ.com Web venue, including breaking celebrity news and real-time headlines.
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