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In a split decision, Long Haymes Carr has been awarded creative and media planning duties on T.J. Maxx’s $20-25 million advertising account; Hill, Holliday, Connors, Cosmopulos picks up buying chores.
A client official on Friday confirmed the agency selections.
Long Haymes Carr, Winston-Salem, N.C., and Boston-based Hill, Holliday, a long-time roster shop of the client’s parent TJX Cos., had competed against each other, The Richards Group of Dallas and Euro RSCG Tatham in Chicago, in the final round of a review.
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