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BOSTON T.J. Maxx has hired Pile and Co. to oversee a review of its broadcast creative business handled by Interpublic Group’s Mullen.
The client, a unit of TJX Cos., spent slightly less than $50 million all told last year in major measured media, per Nielsen Monitor-Plus. About $35 million of that outlay was allocated for broadcast advertising.
Mullen’s Winston-Salem, N.C., office has handled the discount clothing chain business for nearly a decade and Pile and Co. said the agency would not defend.
“Mullen has been an outstanding marketing partner over the years,” said Jo-Anne Harris Nyer, vp, marketing at the Framingham, Mass.-based
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