NEW YORK Bill Cella, former chairman of Interpublic's Magna ad negotiating unit and current CEO of The Cella Group, has been elected to TiVo's board of directors, the DVR company has confirmed.
With the addition of Cella, TiVo's board now totals nine members, including eight outside directors. He joins another former top agency executive, Joe Uva, former head of OMD Worldwide and now CEO of Spanish-language network Univision. Uva has been on the TiVo board since 2004.
TiVo CEO Tom Rogers said in a statement: "Bill has a deep understanding of the media and entertainment industries and his insights and advice will undoubtedly strengthen our board and help our management team develop strategies that will grow the TiVo brand worldwide."
Cella said: "When you think of game-changing initiatives in media, TiVo tops the list," adding that he looks forward to working with TiVo's execs "as they direct the continuing evolution of this company, especially in the area of reshaping the advertising and audience measurement sectors."
After leaving Magna at the end of 2007, Cella, 58, founded The Cella Group, which provides media sales representation and consultations in media, as well as sport and entertainment representation. Prior to Magna, Cella was evp, director of broadcast and programming for IPG's Universal McCann North America, where he was responsible for over $2 billion of national broadcast time on network, cable and syndicated television. He began his career at ABC, where he worked for 15 years, rising to vp, sports sales.