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The New York Metropolitan Transit Authority has canceled its contract with Titan Outdoor, which sold advertising on the metro’s buses and Metro North. The contract has been awarded to CBS Outdoor, which lost the contract to Titan two years ago.
Titan was surprised by the MTA’s action. “We didn’t expect this result,” said Bill Apfelbaum, chairman of Titan Outdoor, which held a conference call Wednesday (Feb. 24) soon after learning of the MTA’s decision.
For the past 13 months, Titan has been negotiating with the MTA to alter the minimum guarantee called for in the MTA contract.
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