'Tis the Season for Infomercials | Adweek 'Tis the Season for Infomercials | Adweek
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'Tis the Season for Infomercials

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With Black Friday and Cyber Monday ahead, our critic, Barbara Lippert, decided to keep her shopping old school and focus only on infomercials. With over-the-top promises, repetitive demos and hideous graphics, infomercials have long been objects of parody and scorn. But Lippert argues that especially in this recessionary economy, infomercials tap into to the basic American spirit of hope and the need for self-reinvention in a uniquely positive and powerful way.