Time Warner, Condé Nast Invest In Programmatic Buying Platform iSocket
$5m round of new funding
Traditional publishers are getting even deeper into automated buying, as evidenced by Condé Nast’s just-announced investment in programmatic buying platform iSocket.
ISocket revealed today that it has received $5 million in new funding led by Time Warner Investments and Condé Nast, as well as include R&R Venture Partners, a fund created by former Time Warner CEO Dick Parsons and Ronald Lauder; and media investor Vivi Nevo.
“A new era in media sales is beginning, and automation will be playing a huge role," iSocket CEO Richard Jalichandra said in a statement.
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