Time Warner Cable Splits With Ogilvy After 12 Years

Agency didn't defend in client review which is down to 3 finalists

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek.

The nation's second-largest cable communications company quietly kicked off a creative review in the fourth quarter, handled by Ark Advisors, N.Y. Finalists are now down to DDB New York; Leo Burnett, Chicago and Eleven, Inc., San Francisco.

Ogilvy, which has worked with Time Warner since 2004, stopped handling the marketer's business last September, per sources.

The review covers only creative work, not media, which is handled by OMD, or direct, overseen by RAPP.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in