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Generation Y ought to hire an ad agency. Harris Interactive polling, conducted for Charles Schwab and Age Wave, finds this age cohort has some major image problems. Boomers, meanwhile, came out surprisingly well in polling that asked people to rate the generations with respect to a number of positive and negative traits.
Analyzing data collected in March and April, the report showed Boomers (age 44-62) winning a plurality (at 35 percent) when respondents were asked to say which generation has had or will have the most positive overall effect on society.
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