In his first big shakeup as Time Inc.’s new CEO Jack Griffin announced two major promotions he said were aimed at speeding decision-making and creating clearer lines of authority.
The big winner is Paul Caine, who adds the new title of evp, chief revenue officer to his current duties as president of the Style & Entertainment Group, which includes People, InStyle and Entertainment Weekly. In his new role, he’ll oversee corporate sales, with Leslie Picard and Kirk McDonald reporting to him.
Stephanie George, evp, who previously led corporate sales, was moved to a new position at the company of chief marketing officer, which could be read as a diminished position, because marketing services represents a relatively small part of Time Inc.'s overall business, although one where Griffin sees big growth potential. In her new role, she’ll oversee Time Inc. Content Solutions, corporate communications and Time Inc.’s partnership with American Express Publishing.
Both will report to Griffin, as they currently do.
One insider said Caine’s promotion is a recognition of his success running SEG, which is said to contribute at least 50 percent of Time Inc.’s revenue, and a way to reduce his overlap with corporate sales.
“It’s a lot cleaner and easier for him,” this person said. “If he’s negotiating with P&G, and there’s corporate sales and marketing also negotiating, it gets complicated.”
“This organization will drive faster, more coordinated decision-making and better align our resources against our goal of creating and delivering unmatched value in the marketplace,” Griffin said in an announcement.
Griffin surprised some insiders with this and other recent moves, which he was expected to delay until after Jan. 1.
Last week, Martha Nelson was elevated to editorial director, the No. 2 editorial job at the company after editor-in-chief John Huey.