Time for 50+ to Make a Comeback

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There was a great sea change not too long ago with the hiring of Bill Crandall at Della Femina Rothschild Jeary + Partners as its new CMO. Bill is in his mid-50s and, given this is the ad industry, would ordinarily have been passed over for a much younger executive. However, agency chairman, CEO Jerry Della Femina must have realized in his infinite wisdom, that experience and most important life experience that comes with age should be treasured over youthful ebullience.

In addition, new business development hires at four major ad agencies are in their mid- to late-40s.

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