Tiger Woods Drives CBS' Traffic

Tiger Woods’ return to the links proved nearly as popular as Butler vs. Duke — in terms of Web traffic, at any rate.

Masters Live, CBS’ live streaming of select holes from the 2010 Masters golf tournament, drew 556,090 unique users yesterday as fans logged on from the office to catch their first glimpse of the freshly “rehabbed” golfer. That figure represents a 133 percent increase compared to the 239,000-plus viewers that streamed part of the Masters last year — and is just short of the 575,000 fans that streamed the NCAA men’s basketball championship game on Monday.

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