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NEW YORK Pro golfer Tiger Woods’ athletic prowess has often been described as being “out of this world.” Now, Gatorade will literally translate that phrase into a marketing campaign to support the launch of its Gatorade Tiger line.
Gatorade said today it would break a TV spot during the NCAA Men’s Division I basketball tournament on CBS this weekend in which Woods, dressed as an astronaut, takes his game to the moon. The spot, “Gatorade Tiger Moon Shot,” will be followed by a related sweepstakes promotion, “Out of this world,” in April.
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